Brand
Select brand and identity work through the years
Samepage
Rebranding a healthcare startup company in Seattle
Adrian Elwell
Branding for a stylist in San Franciso
Show + Tell
My friend and I co-founded a design meetup in San Francisco.
Brand work for REI
Run with Us
REI has deep expertise in the run space through its store employees who are runners, but because the co-op is known for its outdoor activities like camp and hike, this expertise was largely unknown in the running community.
Run with us, a video series, told the stories of a select group of REI employees who are also runners. Their stories show how everyone has their own unique relationship with running, but the the love of the run unites us in spite of our differences. The series communicates how REI understands runners and their needs and encourages its customers to lean on REI to support them in their run journey.
Producer Mary Beth Lavender
DP Jacob Rosen
Director Amy Enser
Film Editor(s) Katie Van Fleet and Amy Enser
Art Director Samantha Ricca
Copywriter Keith Erps
Full length
15s / short format individual profile
30s / long format individual profile
30s / long format individual profile
Cultural Moment Posters
REI Internal Marketing
We collaborated with external artists to produce posters for cultural moments throughout the year. The posters provided a visual conversation starter for employees to learn more about these moments. I selected the artists, provided art direction from start to execution, and worked with internal stakeholders to communicate the vision and obtain buy-in.
REI Issaquah Office Mural
Artist Stevie Hsao
Art Direction Samantha Ricca
REI local branding
Art directed various creative kits for local REI marketing events.
Designers Emily Irelan & Bradlee Thielen
